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Digital Marketing Coordinator, Web Specialist

InTouch Health is a leading telehealth solution company enabling remote physician care anytime, anywhere.  Our solutions are robust, secure, and provide excellent physician-patient experiences to maximize care and minimize response time, and ensure the right doctor makes the right treatment decision every time.

We are looking for an eager, self-starting Digital Marketing Coordinator, Web Master to join our team!  This position will be responsible for managing day-to-day website and digital marketing initatives. This role will assist in implementing online technologies that drive demand and support to modern marketing team. Under the guidance of the Digital Marketing Manager, he/she will maintain our website, coordinate and manage web development, track website and SEO metrics and analytics, and support integration of third-party applications that drive demand.

Responsibilities

  • Support website and web academy look and feel under the direction of the digital marketing manager and in alignment with the brand ownership team
  • Support and maintain third party system integrations including, but not limited to:
    • Marketing Automation
    • On-demand Webinars
    • Intelligent Chat
    • Blogs
    • Content Curation
    • Programmatic Advertising           
    • Surveillance & Account Based Mktg.
    • Digital Advertising
    • Paid Acquisition Management
    • Tag Management (GTM)
    • Video
    • Interactive / Dynamic Content
  • Work with the content marketing team to support and implement top of funnel demand generation website to position InTouch Health as a leader in the telehealth market place
  • Collaborate with channel-specific-markers in order to optimize each conversion path
  • Support web personalization implementation and maintenance as required
  • Develop and implement SEO plan and strategy by utilizing a third party SEO optimization platform
  • Develop in depth knowledge in tag management and utilize a tag management platform to create organization across corporate online systems
  • Utilize Google Analytics and Domo to understand website metrics and performance and provide routine updates on performance and trends
  • Provide support for paid advertising campaigns as needed
  • Provided assistance for digital advertising programs, programmatic advertising, and paid acquisition management systems to support demand generation initiatives
  • Provide website performance support to digital marketing manager
  • Responsible for website compliance to Document Control procedure
  • Complete other duties as assigned

Knowledge, Skills & Ability

  • Accuracy and attention to detail are required for this position
  • Strong organizational planning and execution skills are essential
  • Working knowledge of web content management systems Adobe Experience Manager & Wordpress
  • Strong knowledge of  HTML5, CSS3, JavaScript, and jQuery
  • Be comfortable writing clean semantic code
  • Experience with web analytics
  • Excellent inter-personal and communication skills

Qualifications

  • Experience maintaining corporate website
  • BA/BSc or higher in Marketing with a focus on digital/web dev
  • B2B experience a bonus

Working Conditions

  • Normal office environment with long periods working at a computer
  • Must be able to lift up to 40 lbs. unassisted

Notes

For the qualified candidate, InTouch Health offers competitive compensation, medical, dental and vision benefits, paid time off, 401(K) and stock options. InTouch Health is based in sunny and beautiful Santa Barbara, Ca

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